← Field notes
Manifesto·3 min read

Why we publish the recipe.

· By Felix Urban

Sports nutrition is maltodextrin, fructose, a pinch of salt. The rest is branding. Here's why hiding the formula is the part we refuse to do.

Most sports-nutrition brands treat their formula like a trade secret. Ours fits on a postcard: maltodextrin, fructose, sodium citrate, a pinch of salt. There is nothing to hide. So we don't.

We publish exact grams, the ratio, the reasoning, and the limits. If you want to mix it in your kitchen, the recipe is there. If you'd rather we mix it, package it, and ship it — that's what the sachets are for. Both are fine.

What we charge for is mixing well at scale, sourcing food-grade ingredients, and packing 90 g into a sachet that opens cleanly with one hand at 35 km/h. Not the chemistry. The chemistry is yours.

"If the formula is the moat, the moat is shallow."

Opacity is what lets a premium sachet of sugar exist. We would rather lose that margin and keep your trust.

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How much carbs per hour cycling: the 60/90/120 g/h decision.

The 60 g/h ceiling is a single-carb limit, not a universal one. Add fructose and the door opens to 100 to 120 g/h. The full reasoning, the trial-grounded numbers, and a practical dose-by-duration breakdown.

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Six myths about endurance carb fuelling.

The gut can only absorb 60 g/h. Carbs make you fat. Maltodextrin is processed garbage. Fructose is poison. Natural sugars are better. Just eat a banana. We checked all six against the actual literature — Jeukendrup, Stanhope, WHO, EFSA — and what holds up is rarely what the back of a sachet claims.